四不像玄机图

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Bauer鈥檚 Local News Team

From the corridors of power鈥 to our listeners鈥 lives

四不像玄机图 provides on-the-hour dedicated local and national bulletins to around 20 million people across England, Scotland, Wales and Northern Ireland each week across its leading radio stations.

Its diverse audiences include 12m people in the UK who don鈥檛 consume news from any other source (Radiocentre, Beyond the Bubble, 2020).

The report also found that Commercial Radio is the top source for news in the morning for those who otherwise don鈥檛 actively engage in news content. This is because Bauer radio stations make sense of the big decisions, explore the stories that matter and campaign on local issues to drive change for listeners and communities.

The Bauer News Team goes beyond the headlines, in a way listeners can relate to:

  • The Clare鈥檚 Law campaign from the Manchester newsroom saw women given the right to find out about their partners history of abuse
  • Scotland鈥檚 Lead The Way campaign led to Scotland鈥檚 dog control laws being strengthened after Bauer highlighted the number of dog attacks in the country
  • Northern Ireland鈥檚 essential Covid exclusives with the DUP Leader saw it become one of the main sources of news in NI during 2020
  • Bauer has revolutionised the coverage of mental health in mainstreams media news, delivering the world鈥檚 first 24 hour mental health radio show, and campaigning in Parliament with Where鈥檚 Your Head At?

With embedded and accessible reporters in Stormont, Holyrood, the Senedd and Westminster, Bauer can ensure it is always at the heart of the story right from the start. Plus, with active social media pages and dedicated websites, it is a 24/7 news operation that makes a difference, no matter where listeners are.